Thursday, August 17, 2006

The Socks Said It All!

The socks! How could we miss the socks (Christian, thanks for reminding us!)

The mismatched socks were always Mike's personal fashion "statement." I asked him about it once and he told me this trend started sometime back in high school.

And it was so *him.* I'm pretty sure he put the same care and thought into selecting the non-matches that others put into choosing a "coordinated outfit!"

The socks were Mike, through and through. When the world zigged, he zagged with a second thought. He was bright, creative, well read and funny. Not to mention innovative and a blast to work with. And a great friend.

When I was first asked to work with him at Phase2Media, my assignment was to mentor Mike in the ways of "traditional" media research.
At the end of the day, I'm sure I was the student learning more than I taught in the Mike's many eclectic areas of expertise, from the New World of the Internet to the fine points of Russian Literature...

Its really sad to know that the next time I find some off beat/silly/ironic internet story to send to Mike, he won't be writing back with a funny response or a similar find.

Mike, we miss you. Its really sad to think you won't be along for the rest of the ride. Your friendship and insight will be sorely missed by everyone who knew you.

-dave zornow

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